Choreographing a new retail experience

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An Overview

MAX delivers all the perks of the big banks with a focus on innovation and strong relationships. Adrenaline illustrated that with customer-centric experience design, including an app allowing discovery of MAX's products and services.

We intentionally consider how customers will navigate, dwell, and interact in each space. The design of the space gets refined, but the target is always the customer. We always make our way back to them.

We approached each product from a lifestyle perspective. A quiz to discover how much home you can afford, a checking experience that teaches good spending habits. It’s informative and helpful while still advertising great products.