A New Face for an Honored Past

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Client

Dollar Bank

Overview

The oldest mutual bank with a rich history in Pennsylvania, Dollar Bank had an opportunity to create a completely unique prototype in the hamlet of Sewickley. Directly next to an already existing branch, the new site (formerly a bookshop) offered a space to honor the bank’s history within the community, integrate technology and allow for increased customer engagement.

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Strategy

DEFINING THE NEW EXPERIENCE

  • Discovery

  • Opportunity Assessment

  • Experience Mapping

 

INITIAL PLANNING

Teaming with Dollar Bank’s local architect of record, Adrenaline made plans to shape the space to include a changeable history wall, welcome wall, integrated digital display, branded interior vinyl and standard merchandising.

Design

BRINGING THE NEW VISION TO LIFE

  • Concept Sketches & Design

  • Branded Retail Design

  • Integrated Digital Display

  • Branded Interior Vinyl  

  • Standard Merchandising

 

DID YOU KNOW?

Interior & Exterior Branding is the practice of translating a Brand’s look, feel, and personality to applications within a physical space.

Implementation

EXECUTING ON THE STRATEGY & DESIGN

  •  Project Management

  • Retail Fabrication/Installation

 

FINAL PRODUCT

Upon opening, the branch received a very warm welcome by staff and townspeople alike, siting it as an exciting step in Dollar Bank’s continuing journey.