A Tech-Forward Flagship

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Client

Ascend FCU

Overview

In this new Nashville Flagship location, Ascend breathed new life into their physical branch experience. With their logo turned 3D in a hanging vestibule sculpture, seating options ranging from an open plan lounge to huddle rooms, and virtual drive-thru tellers, this branch is a beacon of forward-thinking.

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Strategy

DEFINING THE NEW EXPERIENCE

  • Discovery

  • Branch Network Audit

  • Opportunity Assessment

  • Experience Mapping

 

DID YOU KNOW?
Virtual Teller Machines let members conduct automated transactions with member service representatives via video. The trained service reps sit in the corporate office, so they can handle more transactions at peak times and branch staff don’t sit idle during off-peak hours. Read more about Ascend’s VTMs here.

Design

BRINGING THE NEW VISION TO LIFE

  • Concept Sketches & Design

  • Schematic Design

  • Interior & Exterior Branding

  • Architectural Design*

  • Retail Design

  • Interior Design

  • Digital Technology Planning & Design

 

DID YOU KNOW?
Interior & Exterior Branding is the practice of translating a Brand’s look, feel, and personality to applications within a physical space.

 

*Partnering with our parent company, NewGround International.

Implementation

EXECUTING ON THE STRATEGY & DESIGN

  • Project Management

  • Construction Management*

  • Building Implementation*

  • Retail Fabrication/Installation

  • Digital Signage Sourcing & Installation

*Partnering with our parent company, NewGround International.