A Branch Experience Revival

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Client

Ascend FCU

Overview

After designing and building numerous Ascend facilities over the past 15 years, the NewGround/Adrenaline team set out to refresh Ascend's branch experience with a nod to the future. This 5,200 square-foot, Mt. Juliet location was the first step in executing this new vision.

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Strategy

SETTING THE VISION

  • Discovery

  • Branch Network Audit

  • Opportunity Assessment

  • Experience Mapping

 

DID YOU KNOW?
An Opportunity Assessment is designed to optimize the customer experience within a branch environment. After uncovering functionality details for a design program, we visually identify opportunities to enhance and expand the program within time and budget constraints.

Design

TRANSLATING THE VISION

  • Concept Sketches & Design

  • Schematic Design

  • Interior & Exterior Branding

  • Architectural Design*

  • Retail Design

  • Interior Design

  • Digital Technology Planning & Design

 

DID YOU KNOW?
Interior & Exterior Branding is the practice of translating a Brand’s look, feel, and personality to applications within a physical space.

 

*Partnering with our parent company, NewGround International.

Implementation

EXECUTING ON THE STRATEGY & DESIGN

  • Project Management

  • Construction Management*

  • Building Implementation*

  • Retail Fabrication/Installation

  • Digital Signage Sourcing & Installation

*Partnering with our parent company, NewGround International.