Rick Barrick

/ VP of Digital Strategy /


As Vice President of Digital Strategy, Rick helps our clients express their brand through the design and execution of inspiring and persuasive digital media strategies.

His leadership focuses on establishing digital media networks and creating dramatic digital deployments within large-scale headquarters and multi-branch projects. Known for his experience in retail content strategy, Rick is valuable at determining communication and branding design objectives to produce a program custom to our clients’ needs as opposed to a one-size-fits-all approach.

Prior to joining Adrenaline in 2013, Rick was Vice President of Digital Media at Miller Zell and Senior Vice President of National Accounts at DMX. With 25 plus years’ experience within the telecommunications field, Rick is a key partner on the projects he leads and provides thought leadership with respect to macro-trends in retail banking, digital media and pop culture.

Rick holds a BS in Communications from the University of Kentucky.