The always forward thinking Arcade Fire has once again pushed the boundaries of music videos with the power of technology. I remember being blown away…

The always forward thinking Arcade Fire has once again pushed the boundaries of music videos with the power of technology. I remember being blown away a few years ago by their online music video The Wilderness Downtown as I watched my childhood neighborhood pop up on screen and become a set in the video. Not long after that the band came out with Sprawl II, which utilized the use of built-in web cameras allowing viewers to interact by waving their hands affecting the motion and speed of the video. This week, they’ve added yet another layer to their interactive videos. With Reflektor you can sync your smart phone or tablet with your computer’s camera and control a variety of scenes using your mobile device. Another Google Chrome Experiment that makes for a really memorable experience integrating the viewer into the content. I happen to be a big fan of Arcade Fire, but even if  you’re not, it’s worth checking out their videos if only for the interactive experience. I can’t wait to see what they come up with next.

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